News
2010-05-19
Reinforced Commitment: Visions supports industry conference "Meet Magento #3.10" not once, but twice
Hanover/Leipzig, May 2010. The third "Meet Magento #3.10", the most important industry conference in Germany for Magento, starts on May 31. The Hanover Magento agency Visions is dedicating itself again not only as main sponsor, but this time also as the sponsor of the after-show party. For the first time, the two day convention (May 31 and June 1) takes place at the Leipzig tech scene location "GaraGe".
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Contact
Visions new media GmbH
Leisewitzstraße 4
30175 Hannover
Tel: +49 (0)511 543685 0
Hütten 89
20355 Hamburg
Tel: +49 (0)40 34921960
E-Mail:
magento@visions.ag
Skype:
visions-new-media
DPV / Gruner + Jahr
Hanover/Hamburg, March, 2010. DPV (German Media Distribution) together with the Visions agency, will shift the online-shops of the Gruner + Jahr publishing groups to the Magento shop system. The aim of this project is the replacement of the existing shop systems with the centralized solution Magento Enterprise being linked to the in-house CRM-System.The move to the Magento shop solution enables a simple and uniform ordering process for magazine subscriptions and further mail-order products, eg. books, merchandising or digital products in the online-shops from around 60 accounts of the Hamburg publishing group – among them GEO.de, Eltern.de or stern.de.
"The most important factor in our decision was the possibility to use the many standard functions of the new online shop systems" explains Jan Gebert, online advertising manager at DPV. "Custom solutions should be avoided wherever possible. With a total of 60 shops that will gradually be switched over to a new system, we have to above all think of efficiency. Magento will meet our demands in this area."
A solution was needed to run all future individual online-shop solutions on the basis of a uniform technical platform. "We compared the respective characteristics of different online-shop systems", says Dr. Dombrowski, CRM Systems Manager at Gruner + Jahr. "Above all because of the good configurability of the Enterprise Edition, it seemed to us that Magento is the fitting solution - and Visions, as the first German Enterprise Partner, the best choice to implement it.”
Standardization expressly desired: Magento as an expandable platform
"We needed an expandable and cost effective platform" says Dombrowski, "and that’s where Open Source comes in. The new system has to be adaptable to other online-shops. The transfer of data between our internal KIMBA system and Magento occurs smoothly through Web Service interfaces".
"The separation of subscription-shops and web-shops up to now will be replaced, the integration into the existing websites or as a stand-alone shop through a Magento Enterprise Platform application will be simplified" explains Visions head Alexander Ringsdorff.
Online shops from GEO.de, Eltern.de, stern.de and other Gruner + Jahr accounts will be gradually moved to the Magento platform. "During the project phase, the focus above all was on the conception of the new infrastructure together with Gruner + Jahr and its distribution team from DPV in order to assure the scalability", explains Ringsdorff. "The completion of the customization for the respective clients will now follow bit by bit. Thanks to Magento's multi-client capability, further developements can be implemented across the board, and using the uniform platform, service can be kept at a manageable level.”
More information: Contact DPV/Jan Gebert
About DPV
DPV (German Media Distribution) as a full service distributor for its publishing clients, covers all aspects of direct and retail marketing, as well as digital marketing and the import and export of its clients' media products. More than 500 employees from 15 companies in the organization see to gross market revenues at list prices, of over 1.1 billion Euros (domestic and international).
About Magento
With 1.5 million downloads in less than two years, Magento has become the fastest growing open source e-commerce platform worldwide. Specially adapted to the needs of larger online merchants, Magento is also available in an Enterprise edition. The maker of Magento, Varien, has been developing e-commerce solutions in the USA since 2001. The first production release of Magento was made available in April 2008, following two years of development.
About Visions
The Hanover Magento agency Visions has longstanding international e-commerce-experience and has specialized in the Magento platform since January 2008. In addition to Magento consulting, training and workshops, Visions offers individual Magento solutions with integration to local inventory control and management and financial management. As the first German Magento Enterprise partner, Visions has supported the further development of Magento since the first beta versions and successfully implemented demanding projects for leading e-commerce retailers like Jack Wolfskin and Mydeco.
Press contact details:
Alexander Ringsdorff
Visions new media GmbH
Dragonerstraße 30
30163 Hannover
Phone: +49 (0)511-543685-0
E-Mail: presse@visions.ag
Web: http://www.visions-new-media.com/de/
PR-Agency: http://www.prdienst.de
Posted on: 2010-03-18